External Blog Social Interaction is replacing Competitive Link Building in our SEO Services because it gives Better Results with Google Searches.
As Google continues to change, so do we.
You count on us to make changes to the SEO services as the times change and accordingly, we have made an update to our current link building efforts. We are shifting our focus from competitive link building to activating the off-site blogs. Off-site blogs can be very powerful, if they are active with fresh content, links, and some social interaction.
By increasing the value of the off-site blog, we can continue to build links from the off-site blogs to the money site, which will keep the content publication and linking inside your brand network. This is what we refer to as conservative SEO. As Google becomes more strict and more strict on back-links, we will react by becoming more conservative and more conservative with our link building approach.
Reasons for Changing our Strategy:
Over the last few years, search engines have changed the way they look at back links. While no one knows exactly how much weight Google and other search engines still put on links, what’s clear is that link building becoming more difficult and you have to be increasingly cautious about who you are obtaining links from. Search engine algorithms are growing smarter and smarter nowadays and making changes, unpublished changes, faster than nearly any marketing agency can keep up with. We need to adapt, and that is exactly what we are doing.
Reason No. 2: Following Competitors Backlinks Doesn’t Always Make Sense
Considering the changes implemented by search engines, particularly Google, it is no longer safe to build your links based on your competitors’ link profile. As you can imagine, if that competitor happened to have a bad, low quality link profile, then it would not be a good idea to replicate it. This is another reason as to why we are removing the competitive link building. Even when analyzing a high ranking competitor’s backlinks to particular directories, blogs, and misc. third party websites, we are finding more and more linking opportunities that appear to be helping the competitor rank high, however those links today are also becoming questionable. We want to move the questionable from our link building equation – completely.
Reason No. 3: Link Building’s Diminishing Popularity
It’s no surprise that this year, link building dropped out of the top five activities by marketers according to the 2014 Moz Industry Survey.
Some clients shudder at the thought of you having to build links for them. Some clients even mistake link building with spamming. Take note that link building is STILL and will remain very relevant to SEO but it’s how and where you build links that’s most important. Google wants to see us and you publish high quality content, and encourage others to interact with the content by referencing it through links and social signals.
How Does External Blog Social Interaction Work?
External Blog Social Interactions creates opportunities for greater discovery and engagement by readers of your content found on offsite blogs, which are linked to your website. To support our External Blog Social Interaction, we will be doing the following:
Social Sharing to External Blogs – We will create accounts via social sharing sites and link to the offsite blog. This allows the offsite blog to reach a wider audience and gain more traffic.
Blog Opportunity & Engagement Research – We will research relevant blogs and posts that can strengthen the link profile of your client’s main website. Research is important to ensure we only build links from relevant sites.
Blog Discussion Participation – We will participate in relevant blog discussions and leave a link. By leaving a link in the comments section, we not only encourage readers to visit the target website, but also improve its authority.