The Internet has become the new playground for today’s generation. Various websites are created every day for consumers with the help of web analytics. Web analytics are several different tools that measure, collect, analyze, and report Internet data in an effort to improve a website’s effectiveness.
Searchengineland.com complied a list of the top twenty-five web analytics tools that are great for businesses to use for their website. According to Tom Demers’ article posted on the site, Web Analytics Software Comparison: Identifying the Right Web Analytics Tools for Your Business, two popular tools that made into the site’s top ten are Google Analytics and Webtrends.
Google Analytics provides powerful digital analytics for anyone with a web presence, larger or small. Webtrends, however, offers a portfolio of digital solutions that help brands understand consumer behaviors and enables them to act on those insights in the very moment they need to act.
While these two tools are great for creating websites, they function in very different ways. Below is a chart that details some key differences between Google Analytics and Webtrends based off the Demers’ article.
1.Why do I need a different/new tool?
2.What sort of data do I need this tool to give me?
3.What actions will be driven by that data?
4.How, specifically, will I use the data to inform decisions and activities?
Once a person can answer these questions, choosing one of the many web analytics tools becomes as simple as a coin toss.
By Shaunna Carnes
Search Engine Land
Search Engine Land. Demers, T. (n.d.). Web Analytics Software Comparison: Identifying the Right Web Analytics Tools for Your Business.