SEO service providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us.
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We understand the business side of SEO service. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need. We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach.
You need to ensure that your provider understands your business and your industry. After all, your provider will serve as your online machine. They must have you marketing objectives as the blueprint in their mind to ensure that every effort is working toward your business goals.
Your online marketing company should be capable of laying out the business plan to your online success. But in order to do that, they must intimately understand your business and your business plan.
We create quality content that speaks to your target audience. We focus on creating content that is valuable to your target market – not keyword-stuffed and unreadable articles! One type of content we produce is promotional-based content, which is targeted to your existing and potential customers. This content will contain anything from promos, coupons, sales, and current discounts you have to offer. We create blog posts that your prospects want to share with their friends. We create press releases, company updates, and industry news that make your prospects more interested in your products and services. We want your prospects to think positively of you. Custom quality content has a positive effect on audience attitude, says 90% of CMOs asked by the Custom Content Council.
We will build your Google+ authorship. Unlike other providers that use it solely as a social network, we utilize G+ to improve your overall SEO footprint. Google+ authorship stamps your content with Google+ markup, identifying you or an appointed person as the author or publisher of the content published on your website and blog. When we stamp Google authorship on a piece of content, you are given credit for it through Google’s eyes. And the accumulation of authorship credits can help you to rank higher in the search engines.
We optimize your pages, ensuring your site has the proper structure. A proper site and URL structure make users navigate and flow easily across your website. A faulty URL structure, on the other hand, confuses users and makes it difficult for search engine crawlers to index your pages and content. We’ll also carry out URL mapping to determine which pages should be optimized for what keyword.
These include your meta tags, allowing your site to better communicate with the search engines. We will optimize page titles, descriptions, and even alt texts for images. Tweaking your coding will enable search engines to index your pages faster and rank them higher for your chosen keywords.
When we publish new content on your blog or anywhere online, who knows about it? We make sure everyone knows about it! We make sure that when we publish content about you, everyone in your social world and beyond will know about it. We set up accounts for you in the top social media and social sharing sites, the top blogs, as well as the top press release sites. When we publish content, we let the world know through the accounts that we’ve established online for your company.
Because of the high quality content we create, we are able to attract natural links. Authority sites are more likely to link back to your site, and therefore pass link juice to your pages. We carry out natural link building techniques that do not over optimize anchor texts or use any kind of black hat scheme that violates search engine guidelines. More quality links we build to your website, the higher your website will rank, the more visitors you will get. And of course, this will turn into more sales.
We offer an in-depth consultation, first and foremost. We are committed to help you become much more successful and for your business to grow. You will see this when you see us in action right at the very beginning. We offer you an in-depth consultation before asking you to avail of any of our services.
We want to thoroughly understand what your business is, who your target customers are, and how we can meet their needs. This way, we are aligned with your goals. We’ll propose ways on how we can help you based on the research we do and our free consultation with you.
We are here to help you grow your business. We have the know-how and experience in the SEO industry. We want to understand your business and your worries. We want to gain your trust by displaying our intelligence and show you performance through our professional execution.
If people think we are passionate about the marketing industry, they should see how passionate we are about our clients’ marketing. We want to be responsible for your success and help your company to grow.
You will never find this level of quality and commitment from other SEO providers in our price range.
So go ahead and Email Us or give us a call now at (404) 954-2216 to learn more about how we can help you grow your customers and your business today.
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.
Rich snippets should bottom-line, in the first sentence, your content for the user. Use strong keywords or key phrases in order for Schema to get the best information from knowledge graph. The rich snippet will also be used to create a brief introduction or description that users will see on the Search Engine Result Page (SERP), before clicking on your page. If the user does not see enough in that brief introduction or description to pique their interest on the SERP, chances are they will not click on your page. We will discuss SERPs further later in this article.
Schema and Hummingbird will use that first paragraph and the quality of the rest of your content to rank your page. Depending on the page ranking, will determine where your article will be placed in the SERP for the user. Schema and SEOs are looking for keywords. The knowledge graph is where the SEOs go to retrieve information based on keywords or key phrases that the user is using. It is to your benefit to learn what the most common or most popular keywords are that relate to your topic. Visit wordstream.com and use their keyword tool to find out which ones to use for your page.
Perhaps you are asking yourself about now, how can I possibly write so much in just a few words in that first paragraph? In your first paragraph bottom-line your article by briefly answering the five W’s: Who? What? When? Where? Why? And How? I have found the Inverted Pyramid to be a great tool to use in keeping my writing focused throughout the article.
Lets explore what Schema and rich snippets are and how they work together to help Schema and Hummingbird rank your pages, and depending on your page rank, will place you high on the SERP that users see after making a query. Schema.org gives you a variety of tags to choose from that other search engines recognize. Rich snippets act as beacons to your site or story. For example:
The more valuable your content, the more informative it is, the more questions that your content answers and the richer you content, the higher the SERP will place your page.
Schema has a free plugin that will enable you to link reviews to your page. It is a great way to attract SEOs to your page by including other high-ranking pages that relate to your topic. Check out the video below to learn how to use this great tool:
How can you possibly remember to cross all the T’s and to dot all the I’s when it comes to making sure your page ranks high? We learned from the video above, how to pull reviews into our article to add value to content. WordPress (WP) also offers a wonderful assortment of plugins to help with identifying areas of your content that SEOs look for. Lets start with the WP SEO plugin from Yoast. After activating this plugin this is what you will see on your WP prior to publishing:
In the, Focus Keyword, section, you want all the stats to be green. If they are not, click on the, Page Analysis tab in the WP SEO by Yoast and you will see what needs to be done to change your stats to green. On the page analysis, you want all the bullets to be green, if possible. Some bullets may not be relevant to your article; if not, do not worry about them. This is just a checklist for you to follow to help ensure high-page ranking.
Edit Flow is also a great tool to use with WP. Edit Flow will give you feedback on the quality of your page. It will also assist in collaboration within WP.
Take note here, you will want to go through all these checklists prior to initial publishing. The reason for this is, if you publish and then go back and run your article through these checklists later, you run the risk of losing users who have linked to your article because of changes made. Going through all these steps will seem overwhelming at first, but the more you do it, the more it will become second nature to you and it will only take minutes to do.
Now, lets take a closer look at SERP. According to Wikipedia, SERP is defined as, “The listing of results returned by a search engine in response to a keyword query.” According to Wordstream.com, SERP is the, “make or break point,” of your marketing campaign. In short, SERP is the bridge between the knowledge graph that SEOs use to retrieve information pertaining to a query made and the end result of what users see on the SERP as a result of their query. It is very important! You want to be in the top ten of that SERP. Very few users will go past the first page of organic listings to find what they are looking for. Would you like to know what your SERP is? Visit whatsmyserp.com.
In conclusion, there are a lot of great tools out there designed to help you get where you want to go with your business and marketing strategy. As we have learned here today, there are many things you can do to help your page get top rankings if willing to put in the research to learn how to do it. But if your schedule just does not allow for the research time to figure it all out, there are people like Googlejets.com who can help you reach your goals.
Schema.org Markup and Rich Snippets for the Little Guy – August 23, 2013
Structured Data Content Rich Snippets Authorship vs. Author Rank – June 19, 2013
How To Use Rich Snippets Structured Markup for High Powered SEO – November 27, 2011
Video Anatomy of a Search Snippet – November 26, 2007
Google Hummingbird is looking at three things when ranking your page:
1) Quality of your content.
2) The reliability of the hyperlinks you use.
3) Your authority as an author.
I will explain these three points in more detail later in this article. But first, understand that using keywords is not going to be recognized by Google Hummingbird’s algorithm because it is designed to understand concept (conversational queries). In short, Google Hummingbird will be going to its vast source of indexed documents for your query from a search engine optimization knowledge graph, which has also been updated with new capabilities and filters.
Jeremy Hull, Contributing writer for Wired, says, [Google is focusing on context and trying to understand user’s intent in order to deliver more relevant results and better answers. Google has made search engine optimization more “human friendly” by making Google better at understanding language and how people communicate.]
To test this idea, I did a keyword search on a topic and then did a separate search on the same topic using a more natural-language phrase. The results were significant. When I did a keyword search on tallest Ferris wheel, I was taken to the ones in Singapore and London. However, when I did a phrase search asking Google to tell me details about the tallest Ferris wheel in the world, U.S. News popped up and I learned that in January 2014, Las Vegas, Nevada was going to hold the new record for the tallest Ferris wheel in the world. But they will soon be trumped by Stanton Island, New York, who just received approval from the people there to go ahead with construction. Once that construction is done, Stanton Island will be home to the largest Ferris wheel in the world.
Quality of Your Content.
Use complete phrasing for titles. Abbreviated phrasing (keywords) could hinder people from finding your site. Instead of packing your story with key words, with the Google Hummingbird, you can write in a more natural and conversational tone.
Because your writing can now be filled with key phrases, knowing your audience or consumers has never been more important. Because the better you can converse and connect with your target audience, the better you will be able to anticipate their wants and needs in your content. Doing this will make your information valuable; thereby, giving you the needed boost to getting a higher page rank.
If you are not already doing this, use the four-step content strategy. If your business has more than four content qualifiers, you can use as many steps for your content strategy as you need, but make sure that each category can stand by itself because when indexing, Google Hummingbird will treat each step as its own category.
Many businesses overlook the Education, Information and Resources, category. This is a bad idea. It is this section that helps build your authority and adds validity to your content. According to Search Engine Journal, there are three ways your content is going to be affected by Google Hummingbird:
1. Content Needs to Satisfy Intent. Just like the old keyword search, where the search engines went to a knowledge graph to find specific information relating to keyword used by the user, so the Google Hummingbird will use your content.
2. Content Needs To Be Rich. Your content needs to be rich with meaningful, relevant, quality and informative content. The more you can anticipate the questions people might have about your business/product and include those answers in your content, the better your page will rank with Google.
3. Authorship Matters. Include little author biographies with each article or story. This is usually displayed at the end of your piece. It helps Google Hummingbird match you up with your work. It also helps the reader to learn who you are; consequently, building trusts with your readers or customers.
The Reliability of The Links You Use.
Check the page-ranking site to check the page ranks of the links you want to use in your story. If the link carries a low page ranking number, you may want to find something else with a higher ranking, if possible.
The reason for this is you want to build your credibility as an author and you want your page to rank high. If you use low-ranking pages, Google Hummingbird may not see your content as reliable. The links you use are just as important as using rich content. It adds value to your site and validates your information as reliable.
If your page already has a high page-ranking score, you certainly want to maintain that by using hyperlinks that also hold a high page-ranking score. However, if you are just getting started, do not wait for traffic to come because they will not, aside from friends and people you tell about your site. You will not receive a page rank because your page is not recognized by Google’s vast index.
Do not be discouraged here because the solution is easy. Just as a storeowner interacts and builds a rapport with their physical customers and other business owners, so online entrepreneurs need to cultivate a relationship with online consumers and other businesses. Build that rapport. Get awareness to your page. Ask several web sites that you are interested in and who have high page rankings if you can link with their page. In most cases, they will be happy to let you do that. This will help you in two ways. Not only will it help get you a respectable number in page rankings over time but it will also bring immediate traffic to your site. Now you are being noticed.
Join blog sites and post a link back to your page. These community blog sites are a good place to brand and market your business and build rapport with an audience. Be diligent and creative when trying to get established as a business or author online. It is no longer anything goes with the Google Hummingbird. It is, in many ways, separating the junk from the valuable material. The Google Hummingbird is already controlling 90 percent of what gets noticed on the web. It has standards in which it is holding all web sites to. It is best to learn those standards and publish according to those standards.
Your Authority as an Author.
Keep a strong social media presence on social networks. That means make posts often on all your social network platforms. You should post two to seven posts per day. Your online activity leaves digital trail, if you will, for Google Hummingbird and other SEOs to follow and determine content ranking.
Find a topic or two and write about those topics often, develop your content and write in-depth and informational content about those topics. Your goal should be a trusted resource on the topics rather than an authority of those topics.
Your online presence needs to be strong to get noticed by any ranking system. Checking your Klout.com score will give you an idea of how strong your online presence is. Klout will draw from all the social network platforms, so connect all of them to Klout and stay active on all social networking sites and watch your score rise.
The more you publish, write, develop strong and informative content and post on social networks – the stronger your search engine optimization presence will be online and the higher your authority as an author will be ranked.
WordPress is decidedly one of the biggest blogging platforms in the world today. Even though it is not a free platform, the professional manner of this platform is what makes it more popular. And that is the reason why a lot of online business entrepreneurs are using WordPress. As a consequence of that, several tools have been released in the market today by which people can enhance the prospects of their WordPress blogs, and SEOPressor is one such tool. Being a new entrant into this genre, we felt it apt to check out SEOPressor and find out if it is really worth all the talk that is going on about it.
What we found out, after testing the product for both performance and efficiency, is that this is a product that’s well worth all the investment made in it. In any case, people are always looking out for the best possible search engine optimization for their business website, and the fact of the matter is that WordPress SEO cannot get any better than what SEOPressor can provide. If used correctly, SEOPressor won’t just bring a WordPress website to the top page of search engines but it will also bring it to the top of the top page. Results can be expected to figure within the top 3 on the first page.
Here we shall take a look at why SEOPressor can achieve that. It’s a fact that this is one SEO tool that works in a very different way from other similar products. Let us tackle these differences one after the other.
SEOPressor depends on a factor known as the SEO Score for calculating the worthiness of a particular website. What it will do is it will take some parameters into account and decide whether a particular website will rank well on search engines or not. This score is a very unique aspect of SEOPressor and the best thing about it is that its results correspond exactly with what a superlative tool such as Google Analytics will show you.
SEOPressor almost dissects your WordPress website and tells you things about it—innermost details that if you pay attention to could improve the prospects of your website to an amazing degree. It will tell you, for instance, if your keyword is placed in the right position or not, and what a better position would be. It will tell you about what kind of format you need to use for your titles—H1, H2 or H3—and it will tell you how the graphics on your website are influencing the prospects of your website. SEOPressor doesn’t just tell you about your mistakes, but it will also tell you the solutions and will offer to do them for you as well. This is one software application that allows you to sit back and relax as it continuously keeps monitoring your website and tells you exactly what you need to do in order to bring up the ranking of your website.
The Newness Factor
This is one thing to consider. The product is quite new, and even WordPress is continuously changing, which makes it definitely a good thing to be new. For instance, SEOPressor is already compatible with the new WordPress 3.0, something that most other WordPress search engine optimization tools on the Internet are still trying to come to grips with.
This is what made this tool a big hit in its initial days. Even now, after several modifications, the plug-in remains just as easy as it was earlier. There’s nothing you need to install; it is just a simple download that you have to do. Despite the program itself being very complex, you don’t need to be a technical whiz to figure it out. The developers have tried to keep their program as much self-driving as possible.
The Secret Algorithm
Since its release, people have wondered about how the results of SEOPressor can match so perfectly with the results of Google Analytics. Only recently was it announced that SEOPressor uses a secret algorithm that works in the very manner that the Google search engine works to rank its websites. Using this particular algorithm, it is almost a no-brainer for SEOPressor to understand what it actually takes for a website to shoot right up the rung on the Google search pile. This is the one thing that has made SEOPressor so famous.
The Developer’s Reputation
SEOPressor has been designed and developed by Daniel Tan, who is one of the greatest search engine optimization gurus in the world today. He has developed successful programs in the past such as the Backlinks Syndication System, the Rank Mover, the Ultimate RSS Joiner and the Press Release Cash Cow. All of these have been quite commended in the online world, which is the same thing that is happening with SEOPressor currently.
Top Rankings Dramatically Increase Traffic
Websites with top search engine listings see a dramatic increase in their traffic because 68% of people won’t search past the first page.
Locking in on the first page of Google is where you want your website to be – front and center with targeted prospects. If you’re not showing up on the first page of the Google searches, then it’s time to update your marketing strategy.
Natural or Organic Search verses Pay Per Click (PPC) Advertising
Natural Search offers better overall credibility, branding, and affordability. With GoogleJets natural rankings, your site increases in rankings over time, and you gain the advantage of people on the Internet paying attention to you. “36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field” (Ibid, 2006). And natural search optimization is typically a lot cheaper than Paid results.
The challenge – and the opportunity
How competitive has the fight for first-page search results gotten? Today there are more than 14 billion Internet searches conducted each month, according to comScore, and Google has reported that its index includes more than a trillion pages. SEO analysis regularly shows 10,000 to 500,000 search results for each keyword.
Increase Your Traffic by Being On The 1st Page of Google
Our goal is to get you on the 1st page of Google and increase traffic to your website. As you weave your way through the many proposals you see, there are many choices to navigate your Internet marketing campaigns. Are you choosing to spend the direct and expensive Pay Per Click (PPC) marketing dollars, which stops producing when you stop paying? Or are you going to the 1st page position naturally using GoogleJets, which is designed to keep growing even after the engagement is complete.
Through our combined experience of more than 20 marketing years and proven processes and results, we continue to develop and perfect Internet marketing strategies to dramatically boost targeted traffic to our clients’ sites both nationally and internationally.
Digital PR: Building Your Company’s Reputation Online
Build your company’s brand name to attract high-level technical job candidates and employers. This requires a repetitive and integrated campaign to send to all public. By maintaining a strong brand, your company will attract the best, and highest-quality technical job seekers and companies seeking candidates. They will recall your company’s name at the top of their minds — and should they be looking for a high-level technical job or seeking candidates, they will think of you first.
Protect Your Online Reputation with Search Engine Reputation Management
Reputation management is not a new concept since everyone from Fortune 500 companies to plumbers to the gas station on the corner relies on their reputation to protect and enhance their livelihood. Reputations sway public opinion, positively or negatively affect careers, and have a tangible impact on the success of any enterprise whether it’s been around for three months or three decades. Warren Buffet once said, ”It takes 20 years to build a reputation and 5 minutes to ruin it.”
It’s a fair assumption that he wasn’t talking specifically about online search engine reputation management but this maxim certainly applies. The Internet provides countless opportunities for people to share their views with the rest of the world and the fact that they can do so anonymously presents a unique set of problems if what they post online is derogatory.
Unflattering information, factual or otherwise, can show up in natural search engine results whether a Web user is looking for it or not and influence purchasing decisions, personal views, and sully the reputation of people, products, and institutions. There’s not much that can be done to prevent this but when it occurs, there are options, which can substantially reduce how easy it is to find online.
Approach to Search Engine Reputation Management
Many of the same strategies, which are effective for Internet marketing, can be applied to online reputation management and our firm has the expertise and experience to move negative information off the first page of search engine results and make it difficult to find online. We help companies of all kinds enhance their online marketing and our online reputation management can:
Many companies and individuals wait for an online reputation management problem to occur before they take positive action to rectify the situation. This puts them in damage control mode where their options are more limited and the negative information can linger for a longer period of time. It’s a much better idea to add online reputation management as a tool in marketing and brand-building efforts so that if a situation would arise, positioning for quick direct action is already in place.