Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.
When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why. Watch the video:
Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call.
The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers to find what they need instantly, on the go, and with high buying intent. This also comes with the high propensity to share experiences online with friends. If your business is not capitalizing on this shift, then you are losing out.
Local businesses that serve a specific geographic area can no longer rely on simply placing their listing on yellow pages. Consumers are going beyond traditional methods of searching for products and services in their area. Here are some trends that you need to know:
These are trends that your business simply cannot afford to ignore.
Based on the trends above, you’ll see that consumers are no longer dependent on print listings and other traditional media to find businesses they need. They are using the Internet and their mobile devices to quickly locate shops. In fact, a survey by Ipsos found that 61% of global Internet users are doing their research before making a purchase.
Aside from traditional search engines like Google, prospects are using tools like Google Places, Facebook Places, and Foursquare. Local Buzz is a service that optimizes your presence in these location-based web properties. Through Local Buzz, you can ensure your business is optimized for local business listings, maps of major search engines, and the sites mentioned earlier.
And frankly, if your competitors are as interested in success as you are, they will be optimizing their business for these increasingly popular tools as well — if they haven’t already.
To illustrate the power of Local Buzz, here’s a “personal” example. Have you ever found a business through Google maps? Checked-in to your favorite restaurant over Facebook? Or decided to visit a local store because you were influenced by a friend who did so? Then you’ve personally experienced what Local Buzz is capable of.
These online local channels will help you, at the very least, ensure potential customers in your service area know exactly how to get to you and by reading reviews, learn why they should choose you over everyone else.
More than just knowing how Local Buzz works is knowing what pressing issues local businesses are facing. These issues need to be addressed immediately:
Statistics show us that prospects are searching for local businesses online and increasingly via mobile. Your response should be obvious: move your marketing efforts online and ensure your local business is visible to those who need to find it. All of this starts with a shift in your mindset as the owner.
You’ve seen how Local Buzz works through statistics. But more importantly, you’ve most likely already experienced its potential. You’ve felt it personally and you know it is no longer enough to rely on traditional methods to be visible to prospects. You need to be online, be visible, and be proactive. To survive the shift to mobile local searches and to thrive in it, you need to start using Local Buzz for your business right here, right now.
Send us an email or give us a call now at (404) 954-2216 to schedule your free Local Buzz consultation with us.
The Internet has become the new playground for today’s generation. Various websites are created every day for consumers with the help of web analytics. Web analytics are several different tools that measure, collect, analyze, and report Internet data in an effort to improve a website’s effectiveness.
Searchengineland.com complied a list of the top twenty-five web analytics tools that are great for businesses to use for their website. According to Tom Demers’ article posted on the site, Web Analytics Software Comparison: Identifying the Right Web Analytics Tools for Your Business, two popular tools that made into the site’s top ten are Google Analytics and Webtrends. Read more
Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign
Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul. Read more
SEO & Local Buzz Package Bonuses For the month of March. We have a special promotion.
Select an SEO package and add the Branding & Video at 40% discount.
Select SEO and Local Buzz and Receive the PPC Re-Marketing Management for Free and add the Branding & Video at 40% discount.