Through the ages people have been blogging their thoughts and stories. The caveman used paint on walls to tell the story of his people. Tribes of every culture used symbols to tell a story. If people were not able to write or paint, they would tell stories called, legends, and pass them down from one generation to another. Any way you blog it, people have been documenting their story through one medium or another.
Today, social media can be used with everyone from blogger to author. What started out as MySpace in August 2003 then came Facebook in February 2004 and then Twitter in July 2008 where we only invited our friends. As time passed, people started designing web pages for their blogging. In a sense, it is what we would call an online diary. What started out to be nothing more than a place to share our thoughts with friends evolved into a mass market of potential revenue. Social media, seemingly, has no boundaries of where it will go. It is a whole new world and if you are blogging your thoughts, then you know they are no longer secrets. Now we look at how many people visit our sites. Numbers or fans are what drive us to blog. We want our stuff to go viral.
Have you considered taking your blogging to the next level and write a book by moving from blogger to author? You may not be aware of it, but chances are, you have already written a book. You may be asking, where do I start for something like this? According to the, Social Media Examiner, there are five ways you can accomplish transitioning from a blogger to author.
It works much the same way as if you were writing clip notes or jotting down ideas for your book. If you want to write a book but do not have any ideas, check out your local bookstores for story ideas or get active on a community blog site such as Lets Be Honest and listen to what people are talking about. You can also gleam story ideas from your local newspaper. Story ideas are everywhere, just keep yourself open to possibilities and you will find those ideas.
Once you have your idea(s), organize your posts into bite-sized sections of 250-500 words. From there start working out a promotion plan using both the social networks and traditional mediums such as newspaper and radio to promote your blog site where your book is being promoted.
You will want to make regular posts (2-7 times per week) to your blog site to build a fan base. Help the reader by creating a table of contents on the side bar of your blog page, which will assist with moving from blogger to author.
If you are feeling apprehensive about going from blogger to author and blogging a book, start out small and do a series of short stories. These could be short children stories, recipes, something of particular interest to you. Be creative and have fun with this. The process works the same as mentioned in Step No. 1, above.
Now comes the time to write a full-length book. A lot of your work is done with your blog posts. Meaning, you take those posts and flesh them out in greater detail to come up with the meaningful content that is going to fill the pages. Be sure to include new content that was not posted in your blog. This will keep the reader interested without feeling like they are just re-reading your posts. From there, edit your manuscript before submitting to publisher.
At this point, you want to use an analytical tool such as Google Analytics and see what your traffic numbers are. If you did your promoting of your blog site well and your book idea is a marketable subject, the numbers will speak for themselves. The higher your numbers and fan base, the better the chances are that a publisher will pick up your book and offer you a book deal.
Publishers surf the blog sites looking for the ones that have high readership numbers in hopes of finding the next great author. That could be you!
If you do not land a traditional book deal, do not worry. You can still self-publish and your readers and fans will buy it. Your name will be on the cover and self-publishing is an accepted and respected form of publication. You will still be seen as a published writer.
Do not sell yourself short and tell yourself that you have nothing to say or write about. If you are blogging or if you are reading this, than chances are that you are a blogger and therefore, a writer. You do have something to say. Why not take what you love doing and turn it into a book? The only one stopping you is you. Now go out there and blog your way into a book. Get published! Get paid! Be the author of your book!
We, at GoogleJets, look forward to seeing your success from blogger to author. You can do it! Now go make it happen.
Social Media Examiner:
Amir, N. (2012, July 19). 5 Ways to go From Blogger to Published Book Author. Retrieved from http://www.socialmediaexaminer.com/blog-to-book-author/
Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media?
Google algorithms are always looking for new ways to discover the best content on the web created by true authorities on various subject matters; which is why Google filed a U.S. patent on Agent Rank, a system that allowed the content of expert authors to rank higher in search results pages than content from less credible authors.
However, Google needed more than just Agent Rank. It needed an identity platform to manage and discover these trusted authors. Google+ became that platform, originally promoted as a sharing network, Google+ also provided the perfect structure to evolve Agent Rank into Google Authorship.
Top three benefits to having Google Authorship
Google Authorship and Author Rank gives authors the ability to verify identity, manage their personas, and establish authority. In turn, this gives Google the ability to improve search quality.
By building up your authorship, posts and articles that you have written will get displayed in the search engine results pages along with your author bio photo,which can increase the click through rate of your listing by as much as 150%!
Even if all of your organic keywords from Google fall under the “Not Provided” bucket, it is still important to work with your SEO to utilize Google Authorship to drive more traffic to your site (that you can’t see).
Getting setup with Google Authorship should be a top priority for business owners and webmasters. It doesn’t take much work, especially if a website is on WordPress or another platform that has plugins for Google Authorship.
Creating Google+ profiles for all authors on a website is the principle step.
First, have your authors check http://plus.google.com under their personal Gmail address (if they have one) to see if Google has already set up a preliminary Google+ profile under that email address (much like how they did with new Google+ profiles for local businesses).
Google+ will walk you through profile creation. Fill out all the fields, including a professional profile photo, as this photo is what is viewed in search results next to your content.
The next most important part of a profile is the “Contributor To” section. Here, list all the websites that you publish on. The link can be to the homepage of the website, but to be more accurate (if possible), link to the author’s page on the website, which includes a bio and list of posts. Be sure to keep this updated every time you add a new publisher for whom you write.
After setting up your Google+ profile, incorporating a link in every piece of content with the rel=author tag that links to the author’s Google+ profile is what completes the Google Authorship set-up. This snippet can appear anywhere in the content, but most websites are including it at the bottom of their posts, so it isn’t distracting.
If your website is on WordPress, try Yoast’s SEO plugin, which will allow you to easily incorporate these tags into your content.
Another method for authors that can’t add the rel=author tags or want another solution is to verify an email address from the website on which you’re publishing. For instance, if John Doe’s entrepreneur.com email address is email@example.com, it can be verified for authorship by using the Google+ Authorship page to verify the email address.
Once you click on the verification link that was sent to your email, a link to the website verified for is automatically added to their “Contributor To” section on their Google+ profile. The title may default to just the domain, such as “website.com”, but this can be changed manually by editing it in the Edit Profile view.
Using the free Google Rich Snippet Testing Tool can verify whether or not Google Authorship has been set up successfully:
If something is not working correctly, Google offers suggestion pages with how to verify authorship via the two available methods. It also identifies if one author is set up correctly, but Google has located another author on the website that isn’t set up.
Some content management systems have plugins that can help make setting up Google Authorship for multiple authors very easy. There’s also an available extension for Joomla and it is available for Drupal in the Social Media module. This is not a requirement, but makes it easier for larger websites with multiple authors.
On Search Engine Land, Matt McGee reported “Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link.”
With Google Authorship, brands and marketers can no longer fake their way into better search engine rankings. They have to deliver compelling content in many different forms, to the right customers, at the right stage of the buying cycle.
There is no doubt that Google Authorship will continue to grow in importance when it comes to getting found in search results, as well as allowing authors to get better recognition for their work. Especially since Google continues to intertwine its search results with its other products. This includes migrating the business listings on Google Places to Google+ (which business owners can do through their dashboard and upgrading Google Docs to Google Drive, Google’s cloud storage platform.
By giving authors and websites the incentive of faster and better exposure, Google is hoping that identifying the real authors behind online content will help create a more transparent Internet.
Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalize on this vast and growing landscape, your competitors will, and you won’t like the outcome.
Watch the video:
Business owners may not realize it yet but social media optimization is now a crucial marketing necessity if their venture is to compete in this economy. The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get backlinks, and rank well on Google. Today, a successful business needs essential elements: networking, awareness, engagement, trust, and loyalty – all of which are achievable through social media.
You might still be wondering, just how important is having a Social Media Optimization campaign for your business. Well, let us help you put things in perspective.
Without a solid social media optimization strategy, it will be difficult for businesses to make the most out of this trend. Even coping with it will be a struggle. Social media is indeed growing and evolving fast. It’s involving more and more people connecting with each other, sharing thoughts and feelings through status messages, likes, tweets, links, photos, videos, and etc.
How connected are you to your target audience? How many people are talking about your business? When a potential customer searches for your business’ name on Google, are they going to find (aside from your website) professionally designed and updated social media profiles?
In the “State of the Media: Social Media Report,” global information and measurement company Nielsen reported that social media has changed how consumers are influenced to buy. “Consumer decisions and behaviors are increasingly driven by the opinions, tastes, and preferences of an exponentially larger, global pool of friends, peers, and influencers,” the report said.
The Nielsen study also found that, each month, social media users:
This is both a challenge and a cause for celebration for marketers. While it will be more difficult to control brand messaging, it also opens up new channels for business owners to reach their prospects. If you have a social networking strategy to do social media optimization, you can influence how prospects see your brand, and eventually gain their awareness, engagement, trust, and loyalty.
From account setup to maintenance and tracking, there’s a plethora of actions that can benefit the online social presence of your business. Some of the more important actions you can take, and take immediately if possible, are as follows:
Share Updates via Facebook – If you’re going to inform people of your events, updates, and promotions, make sure to include Facebook in the plan. The biggest of them all, the world’s largest social network now has 1.11 billion monthly active users.
Share Updates via Google Plus – Google’s own social network now has 500 million registered members, 359 million of which are active. Apart from its usual social properties, Google+ is crucial for marketing because of its SEO or search engine optimization benefits. A recent correlation study by Internet marketing software developer Moz found that high ranking pages tend to have more +1’s.
Tweet Regularly – Establish your presence by posting regular updates on the micro-blogging site. MediaBistro estimates that 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. Twitter’s own survey shows that 63% of people follow SMBs to show their support. Some 85% “feel more connected” to the business after following them.
Join LinkedIn Discussions – LinkedIn is the world’s largest professional network with 238 million members. It’s a great way to build your credibility and gain customer trust. Feel free to join relevant discussions in over 2.1 million LinkedIn groups.
Create Hype through YouTube – YouTube needs no introduction but to get a glimpse of its power as a web traffic source and social platform, here are some interesting figures. Over 1 billion unique visitors use it every month. Nielsen reports that YouTube has a better reach than any cable network when it comes to the 18-34 U.S. age group. Video is an exciting format and YouTube enables you to take advantage of it.
The problem with networking through social media is the time and dedication needed to ensure you have a regular presence. Your followers need to see constant updates on your accounts. Unfortunately, business owners cannot afford to spend all their time away from the core business posting status updates or commenting on discussions. Good thing we can help you in this area. It is, after all, our expertise.
We can draft a social media strategy that can help you achieve your business goals, and then help you execute the plan… so you can remain focused on your core operations, and push the business from that end.
We’re offering free in-depth consultation on how social media optimization can help grow your business today. Send us an email at or call us at 404-954-2216 now to schedule your free consultation today.
Make Sure Your Google Places Listings Do NOT Get Deleted!
We confirm that this is NOT a scam, but is indeed a legitimate message from Google.
Jade Wang, Google business community manager, explained that the move is part of efforts to improve user experience for people looking for local businesses. She also urged business owners to follow the steps in the mail and review and confirm their business information on Places so that Google can keep showing your listing to users.
“We know this will be a few extra steps for merchants, and we apologize for any inconvenience and thank you for your time,” she posted in the Google Help forums.
Google will no longer be showing Places listings that are not updated by February 21, 2014. That is why you need to act fast to ensure all of your listings are not sent to oblivion by the Google Places Team.Earlier this month, Google started sending out emails asking business owners to update their listing information. You may have already received the email below:
Hello, Due to changes in Google Maps, we’d like to inform you that unless you review and confirm the information in your Google Places account, we will no longer be able to keep and show it to Google users after February 21, 2014.
If you wish to keep your listing active, follow these three easy steps:
1. Log in to your Google Places account
2. Review and update your information
3. Click the “Submit” button
The Google Places Team
Check Your Email
Check the spam folder. Also, we highly recommend you log into your Places accounts and review your information. Update them if necessary. Don’t forget to click “Submit” so your listing reflects the changes. If you want to make changes to your business information but don’t know how to, you can learn more about editing business listings here
Next Move: Verify Your Listings
What you need to do right now is to ensure that your Google Places business listings are all reviewed, updated, and verified before February 21, 2014. And as you may know, this is “one of those things” that require your personal action. But don’t worry, if you have an active marketing campaign that includes Google Places Optimization, we will assist you the best we can in ensuring we get to accomplish this on time.
Please see what category you fall under:
1. Paid Local Buzz Campaigns with Unverified Google Places Listings:
Log in and go through the Places verification process. What we primarily need is the verification PIN, which Google will send out via phone, SMS, or postcard. Click the link below to learn more about the verification options and see which one is best for you:
Once you have the PIN, send it to us and we’ll take it from there. We will use this PIN to verify your Google Places listing for you. You’re welcome 🙂
2. Paid Local Buzz Campaigns with Incomplete Business Information:
Please accomplish/update the campaign launch form and then submit to us. Once we get the updated information, we’ll update your listing. You can then start the verification process with our assistance and moving on to #1.
3. Not a Paid Local Buzz Campaign… You May Do it Yourself 🙂
Please click the link below. Everything you need to know about adding a listing on Google for your local business is here:
The link above will take you to Google’s User Guide for Places. If you’ve already added your listing and want to know how you can verify it, go here:
If you are still having trouble in updating your information, you can send Google an email explaining your situation.
Remember that you need to do this before February 21, 2014. Otherwise, Google will stop showing your listings. We do not want this to happen.
Contact GoogleJets.com Today for Assistance! at 404-954-2216
More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online.
On the other hand, a select few local businesses are thriving. They are dominating local listings and enticing prospects to come and visit the shop. Want to dominate your local area for your products and services, too? Discover how you can thrive locally with the help of optimized local listings, customer ratings and reviews, check-ins, and maps – otherwise known as “local buzz.”
Local Search and Why It’s Growing
Many local business owners are aware that nearly 8 in 10 consumers use the Internet to look for products and services online. Google, of course, is the leading search engine of choice. That’s why business owners spend majority of the budget on having a website and optimizing it for search results. What many owners are realizing now is that they should optimize their online presence based on location too, not just on products and services they offer. That’s what local buzz is all about.
Local search happens when prospects type in geographic keywords in their search queries (i.e. “best wedding gowns san francisco” or “website design in chicago). Some 54% of searchers include a local modifier (city, zip code) in their search nowadays.
Much of the popularity of local search can be correlated to the growth of mobile device ownership and usage. Some 74% of smartphone owners get real-time location-based information through their phone, as of February 2012, up from 55% in May 2011, comScore said.
Local Buzz Means Money for the Biz
For now, it is clear that consumers are online and they are looking for a local business with the help of the Internet. But why should you care? In essence, it’s about your bottom line, your sales. It’s about your business’ future. Local searches are not just aimed at locating a business. They are also geared to make a purchase! As mentioned above, mobile is fuelling local search. So it is no surprise that:
• 78% of mobile phone searches resulted in a purchase
• 77% of tablet searches resulted in a purchase
• 73% of mobile searches trigger other additional action and conversions
Local searchers therefore aren’t just typing queries on Google using their mobile devices; they are looking to buy! Now this is what matters: is your local business “buzzing” on local listings and consumer feedback? Or is it invisible when prospects search online?
Local Buzz 101: Beyond Traditional SEO
Typically, business owners hire a designer to create a website and then employ an agency to optimize that site. There is nothing wrong with this approach. In fact, these two things should be first in your priority. They ensure your business is present online. But your local business needs more than just exposure on general search results. It needs to be visible in various local listings and entice prospects to visit your shop and avail of your products and services. That’s where local buzz comes in.
Unlike typical and traditional search optimization, “local buzz” focuses on your business’s local online presence. This is done by combining traditional SEO with the optimization of genuine consumer reviews, check-ins, maps, and local listings. This also means that aside from your own web pages, search results from Google maps, Foursquare, independent reviews sites, and local listings will come up when prospects search online. Local buzz aims to make your local business visible and appealing to local searchers.
Dominate Local: Check-ins, Listings, Maps, Reviews
Various studies have shown that local listings, maps, reviews, and check-ins not only dominate local search results, they also influence a user’s purchase decision. For example, a BrightLocal study found that the effect of online reviews of consumers is also stronger this year, compared to last year.
• 85% of consumers read online reviews for local businesses (up from 76% in 2012)
• 79% of consumers trust online reviews as much as personal recommendations (up from 72%)
• 73% of consumers trust a business more because of reviews (up from 58%)
• 65% of consumers are more likely to use a business with positive reviews (up from 52%)
Aside from reviews, geo-social or check-ins websites and apps should be part of the strategy. Foursquare alone has 40 million users and has logged 3.54 billion online check-ins so far. You may use check-in promotions to entice prospects to visit your local store or shop. Rewarding them after a number of check-ins is one type of promotion.
Maps and listings also matter. For instance, 35% of mobile phone users who search for local businesses via apps use Google Maps, according to comScore. Meanwhile, 76% of searches using Internet yellow pages resulted in either a purchase or intent to purchase, says the Local Search Association.
The message these statistics bring is clear: you need to dominate local listings with location-based services to ensure prospects find you, and that they find you worth dealing with. Your local business needs local buzz.
Send us an email or call us at 404-954-2216 now to schedule your free in-depth consultation with us. We can help your business dominate online locally with the power of local buzz.
According to a recent report by ExactTarget for 2014, digital marketers are spending more on email marketing and social media; the survey of over 2,500 global marketers found that acquiring new subscribers and building social media is among the top priorities for 2014.
The easiest way to integrate email, mobile and social marketing is viewing it as a business strategy; by planning their assimilation from a higher level you have a clear perspective of your needs from both channels.
How to Begin Your Strategy
Put all the ways to incorporate social media, email and mobile for your business into three buckets:
How to Use Email and Social Together
Step 1: Building from the Ground Up
Once you’re clear on your target audience, tackle the first two integration pieces.
2. Build a segmented customer database. Set up your customer database so you know which social platforms each customer uses. There are several ways you can do this:
By using a combination of both tools listed above you will garner valuable insight on your consumers’ habits.
Step 2: Create Paths Between Email and Social Media
Next, integrate your channels. Create clear paths from your social media outposts to your email messages and your website.
1. Add social media sharing buttons to your emails: Emails can be viral. Give your readers the tools they need to spread the word. You can also send them to your social platform’s main page to learn more about you. Here’s how:
To do even more to promote your business on social media try the following:
TWITTER SHARE BUTTON: The easiest way to create a twitter share button that links to your opt-in page is by using the free Click To Tweet service.
PINTEREST SHARE BUTTON: Pinterest has a similar service, built-in directly to their business interface. Simply navigate to this link on Pinterest, to use their Widget Builder.
FACEBOOK SHARE BUTTON: Here’s a link for how to set up the sharing functionality for a custom link on Facebook.
GOOGLE+ SHARE BUTTON: Google has this on this how-to page here and steps are easy to follow.
3. Add email opt-in prompts to all your social media channels. Having a strong social media presence is becoming more and more reliable in driving traffic and building brand awareness. People can quickly share content across social media networks, putting content people are willing to share, can get more eyes on your company and brand.
Facebook: With over 1 billion active users on Facebook, and more people accessing via mobile more times per day your business needs a Facebook Page. Learn how to create an opt in button for your page here.
Twitter: Company marketers can use their Twitter bio to describe themselves and embed a call to action, such as a link to a sign-up form for a newsletter using http://twitterbiogenerator.com
LinkedIn: Optimize Your Company Description and Specialties: You have about 1,487 characters with spaces to create your company description. You can use this opportunity to provide important information about your company and optimize it with keywords.
LinkedIn has also recommended you order the keywords that describe your company starting with the most important in the “specialties” list. The keywords here that you want to be found for in LinkedIn and add your company URL.
Pinterest: Create an archive of past emails, information and saved screenshots, in your Pinterest account as a board. This can be utilized as reference for both you and your subscribers.
Google+: Offers capabilities that make connecting and engaging online globally easier than in the past. Hangouts allow you to have a live video chat with up to 10 people. Another highly valued feature is the Google+ ability to add long articles. The Circles feature allows you to easily drag and drop users into custom created circles that can be private or public.
Keeping your business goals concise, while creating remarkable content promotes engagement, the key to a successful campaign.
Utilizing social media to build email lists helps deliver a far greater return than a website alone. It is a great way to make solid impressions with customers using a small amount of effort. When used in conjunction with traditional email marketing techniques, social media becomes a ‘must have’ tool rather than a ‘might have’.
Whether you’re a personal blogger, writer, article marketer, copywriter, novelist, or published author; planning for social media has become a crucial tool in building readership and attracting publishers. According to Peg Fitzpatrick’s article “How to Create a Fantastic Social Media Plan for Writers (or anyone!),” the best way to successfully achieve these goals is through this simple formula: Read more
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